Climate change has been a huge topic around the world recently. Typically, underwear and climate change don't end up in the same conversation, but here we are.
A few days ago, I received an email in my inbox from Garcon Model. It was a survey to their customers to gain feedback about more eco-friendly packaging. They offered a variety of creative options, from no packaging and sealed in a plain mailing envelope (my fave), to eco-friendly cardboard packages. Each option listed pros and cons and a quick link for a vote to be registered.
I really appreciated the email for a couple of reasons. The first was that it tied in nicely to efforts I have been making in my own life to assess my impact on the environment. It's no secret that I buy a lot of underwear and most involve an excessive amount of packaging, and that packaging in primarily plastic.
Another reason that I really appreciated the email is that because I have not seen a lot of underwear brands have any discussion about the environment. We see our favorite restaurants getting rid of straws, we read about "fast fashion" and its impact on the environment. But underwear is usually left out of the discussion, so I am glad to see a brand talk about change.
Of course this isn't my first foray into the world of eco-friendly gear. Last year I introduced you to Walden Athletic which makes swimwear out of recyclable materials. They do a good job at mixing eco-friendliness with style and it made me wonder if I could find other brands creating similar gear.
My search results were mixed. I did find a few brands that are new to me who are all mentioned in many articles surrounding eco-friendly underwear. Brands such as 'Ohe, Wama, and YOU Underwear. While I certainly applaud their efforts, they are a great example of why eco-friendly underwear hasn't gone mainstream...they all feature basic trunks and maybe a brief, all in boring colors.
Overall, I think the underwear world can find a balance between style and substance. I applaud brands like Garcon Model and Walden Athletic who are trying to do their part in working towards that balance. I hope in future to see more brands ditch the plastic for more eco-friendly packaging.